Accelerating the steel transition requires developing additional markets, and the same is true for industry more broadly. Right now, industries are getting almost no market signal telling them they have to make cleaner products. The majority of farmers are not yet demanding clean fertiliser, just as the majority of builders are not yet demanding clean cement. The market signals have been so weak for most industries that, for years, they barely budged on emissions targets, though the cement industry has recently put forward a plan to cut emissions 25 percent by 2030 and near to zero by 2050.
The path forward is therefore to create a market demand for cleaner industrial products. Early steps in this direction have recently been taken. Much of the cement and steel in the world are bought by governments for large infrastructure projects like roads and bridges. California has adopted policies to begin requiring emissions reductions in bulk materials that it buys. This same type of demand signal, from both governments and large companies, is expected to spread around the world under a collaboration that was announced at the climate summit in Glasgow in 2021. We hope that consumer-products companies, electronics manufacturers and others are studying these developments closely, and preparing to begin making their own demands, as the market starts to develop.
For much of industry, the best technical path to cleaning up emissions is still unclear. Cement can be made with alternative chemistries featuring lower emissions, and although a few of these have come out, they have so far failed to make a significant dent in the market. It is possible that the only way to fully clean up the supply chain for cement will be to capture the carbon dioxide emissions emerging from cement plants and bury them underground, which would inevitably add significant costs in a low-margin industry. Getting any major development work done on the approach may therefore require some combination of government mandates and subsidies. The historical record on carbon capture is discouraging for advocates of this method: costs have barely declined, while early projects have seen enormous cost overruns and other failures. New methods of carbon capture are under development, however, offering some hope that a way forward can be found.
Another promising approach that may be useful in the near term is simply cutting the volume we use of these materials. Nearly all buildings are over-engineered; policies requiring that the “embedded emissions” of buildings be calculated and lowered may prompt developers to take a hard look at how much cement and steel they really need. Nitrogen fertiliser is over-applied in much of the world, and more judicious use could be made of it. We are still in the early days of public policies designed to cut single-use plastics, which not only create greenhouse emissions but are polluting the world’s oceans. As the market for green hydrogen develops, it could be used to displace fossil gas and cut emissions in the chemicals industry.